Die Kinowerbung wird dreidimensional. Polnische Kinokette nutzt neuartige 3D-Monitore von Tridelity

St. Georgen, 12. Juli 2010 – 3D-Filme im Kino sind derzeit der Renner. Passend dazu verwirklicht Multikino, eine der größten Kinoketten in Polen, als erster Kinobetreiber in Europa nun in Zusammenarbeit mit dem polnischen Film- und Multimediastudio Animade auch eine innovative Form der dreidimensionalen Kinowerbung. Die dazu genutzten neuartigen 3D-Monitore liefert die Tridelity Display Solutions GmbH, ein führender Anbieter autostereoskopischer 3D-Displays.

Diese Infobildschirme (Digital Signage) werden in den Foyers ausgewählter Filmpaläste von Multikino aufgestellt. Sie zeigen dreidimensionale Werbung in Form von bewegten und unbewegten Bildern – also Werbespots, digitale Werbeplakate und Filmtrailer. Die autostereoskopischen Multi-View-Monitore von Tridelity ermöglichen es vielen Zuschauern gleichzeitig, aus verschiedenen Blickwinkeln den 3D-Genuss ohne weitere Hilfsmittel wie eine spezielle 3D-Brille wahrzunehmen.

 Aufgrund des beeindruckenden "Pop-out"-Effekts besitzt diese Form der Werbung ein beachtliches Blickfangpotenzial. "Im Digital-Signage–Bereich ziehen die autostereoskopischen 3D-Multi-View-Monitore von Tridelity die Aufmerksamkeit (Stopping-Power) des Publikums viermal stärker an als herkömmliche 2D-Bildschirme“, erklärt Michael Russo, einer der Geschäftsführer der Tridelity GmbH. “Die Möglichkeit, Werbespots und Trailer dreidimensional präsentieren zu können, ohne dass 3D-Brillen eingesetzt werden müssen, ist daher eine große Chance für Werbetreibende.“

Zwar haben in letzter Zeit neuartige 3D-HDTV-Monitore für Aufsehen gesorgt, aber diese können nicht in der Werbung verwendet werden, weil der Zuschauer dafür eine spezielle Brille benötigt. „Man kann sich nur schwer eine Situation vorstellen, in der die Passanten anhalten und eine 3D-Brille aufsetzen, nur um sich Werbung anzusehen“, erläutert Wawrzyniec Walczak von Animade. Die hoch modernen autostereoskopischen Multi-View-Monitore von Tridelity, bei denen keine 3D-Brille benötigt wird, lösen dieses Problem und könnten daher den Digital Signage Markt revolutionieren.

 
Die neuartige 3D-Werbung in den Lichtspielhäusern von Multikino wird am 15. Juli 2010 in Betrieb gehen.

Über die Tridelity Display Solutions GmbH
Die Tridelity Display Solutions GmbH mit Sitz in St. Georgen im Schwarzwald ist ein weltweit führender Entwickler und Produzent von autostereoskopischen 3D-Bildschirmen, durch die der Betrachter ohne Verwendung weiterer Hilfsmittel wie 3D-Brillen einen räumlichen Effekt wahrnehmen kann. Tridelity bietet die breiteste Produktpalette sowie die höchste Auflösung von autostereoskopischen 3D-Bildschirmen auf dem Markt. Bislang werden 3D-Bildschirme überwiegend für Digital Signage sowie für Experten-Anwendungen wie in der Medizintechnik, Forschung, Konstruktion und Architektur eingesetzt. Doch auch im Consumerbereich entwickeln sich derzeit sowohl im TV-Sektor, wie die aktuellen Kinoerfolge eindrucksvoll belegen, als auch im Gaming-Bereich stark wachsende Marktpotenziale für die qualitativ hochwertigen autostereoskopischen 3D-Bildschirme der Tridelity GmbH. Das Unternehmen wurde im Jahr 2006 gegründet und ist heute mit Büros in den USA, in Dubai sowie in Brasilien präsent. Bereits 2008 konnte das Unternehmen mit M.O.R.E Invest einen ersten strategischen Investor gewinnen.

Über Animade
Studio Animade sp. z o.o. ist ein junges und dynamisches Unternehmen aus Posen in Polen, das sich seit über zehn Jahren mit Multimedia- und Motion-Design beschäftigt. Im Jahr 2009 hat sich Animade zudem auf die Produktion von 3D-Spots und Animationen für autostereoskopische Monitore von Tridelity spezialisiert.

Für weitere Informationen:
Michael Russo
Geschäftsführer / Marketing und Verkauf
Tridelity Display Solutions GmbH
Industriestraße 21
78112 St. Georgen
Tel.: +49 (0) 7724 859806-30
Fax: +49 (0) 7724 859806-39
E-Mail: info@tridelity.de
www.tridelity.de

Wawrzyniec Walczak
Animade Sp. z o.o.
ul. Lubeckiego 2
60-348 Posen
Polen
Tel.: +48 61 867-69-78
E-Mail: w.walczak@animade.pl
www.animade.pl

Tridelity is Introducing the World’s First Glasses-free 3D-Multi-View Display in Portrait Format

Hoboken (NJ), St. Georgen (Germany) - June 21, 2010 ‑ Tridelity Display Solutions, a leading developer and producer of glasses-free 3D displays, is pleased to announce the launch of the World’s first glasses-free 3D-Multi-View displays in Portrait format. This latest innovation developed by Tridelity allows portrait 3D content to be viewed by multiple pass-byres simultaneously.

Tridelity already offers a number of autostereoscopic Multi-View displays in landscape format. “Due to the introduction of the Portrait series we are increasing the number of applications for autostereoscopic 3D displays considerably and underline our unique value proposition and technological edge in this industry” says CEO Michael Russo. The new monitors are offered in diagonal sizes of 55” and 65”.

The portrait screen increases applications in the Digital Signage industry vertical by providing entirely new possibilities for in retail outlets, shopping malls, trade shows or other DOOH networks.

Thanks to the impressive 3D pop-out effect of objects displayed on the screen, the added benefit for advertisers in terms of stopping power and retention rate is enormous. “Our experience shows that by using our glasses-free 3D displays, advertisers achieve a stopping power four times and retention rate six times as high as by using common 2D display technology”, explains Russo.

The Digital Signage market increases rapidly with estimated revenues of several billions US$ in 2015. “In five years, the share of glasses-free 3D displays in the Digital Signage market will already exceed 10%“, says Russo. For this development the autostereoscopic technology is indispensable, and Tridelity has proven to be a pioneer and innovation leader in this industry. “3D displays requiring glasses cannot be deployed in the Digital Signage industry, as normal pass-byres do not wear special 3D glasses. However, Tridelity’s glasses free 3D displays are able to reach out, communicate and revolutionise the DOOH advertising market.” explains Russo.

Tridelity Logo

Mowimyobrazami - 3D in Polland

For the first time in Poland, in Warsaw for ITI group and N-the new generation television, the Tridelity 3D monitor was used to promote a nonprofit campaign "Mowimyobrazami.pl", which is promoting child's creativity through drawing. To do this Animade, a Polish company that produces 3D content for Tridelity monitors, is giving out Crayons and specially created coloring books that enhances creativity. The 3D monitor was placed between 2,5 meter long paper walls that children could draw on. The paper was replaced when it was filled. From 10 am until 8 pm our tent was visited by hundreds of children. During this time 3D animations were played so that children as well as their parents could watch while waiting for prizes to be given out. The 3D monitor was warmly welcomed and nicely fitted into the whole scene.

Tridelity awarded by "Dr.-Rudolf-Eberle-Preis 2009"

Within the innovation award „Dr.-Rudolf-Eberle-Preis 2009”, awarded by state of Baden-Württemberg, Tridelity gained another validation of performance. Since more than 25 years this award tributes to companies who achieve success in technical innovation. On 26^th of November 2009 the certificate had been handed over by Ernst Pfister, minister for economic affairs of Baden Württemberg.

Minister for economic affairs of Baden Württemberg, Germany, visited TRIDELITY at HMI 2009

After a successful start last year TRIDELITY presents its newest 3D display highlights on Hannover Messe 2009 at SIGNO booth, hall 2, as before.

Mr. Pfister, minister for economic affairs of Baden Württemberg, Germany, visited selected companies at HMI amongst others TRIDELITY Display Solutions. Mr. Russo and Mr. Lopes used this opportunity to show TRIDELITY’s innovative Displays like Multi View Displays MV5700 and MV4200 with its integrated PC as well as a Single Viewer Display SL2400, preferred for desktop applications, to Mr. Pfister.

TRIDELITY becomes “company of the month”

Every month  the German “Wirtschaftsförderung Schwarzwald-Baar-Heuberg” nominates  one of the most excellenct enterprise  within their area. For January, 2009, TRIDELITY Display Solutions GmbH has been announce to gain the Award.

TRIDELITY has been complimented for their  innovative ideas as well as the lasting found of a high quality  3D display portfolio.

TRIDELITY won the „Sparkassen-Innovation-Award“ 2008

A professional jury lead by Dr. Werner Bornholdt, professor at Hochschule Furtwangen University of Applied Sciences, and founder of Steinbeiss Innovation Center, announced TRIDELITY Display Solutions GmbH as the winner of this year’s “Sparkassen-Innovation-Award”.

“It has been a very difficult job to well-chose the winner due to numerous applicants presenting high innovative prod-ucts” says Dr. Bornholdt. The new 42-inch-3D-Multi-Viewer-Display with integrated PC was awarded. This display provides TRIDELITY with an absolute unique selling proposition among the market leaders of 3D displays. In addition, the short innovation cycles (meanwhile the product portfolio expanded to a 57-inch-3D-Multi-View display plus TRIDELITY is going to come up with several novelties in 2009) persuaded the professional jury to nominate TRIDELITY for the award.

19 - 23 October 2008 – 57” 3D first time in public !

Tridelity proudly presents its 57” 3D Display MV5700 at GITEX fair Dubai

Together with its Joint-Venture cooperation partner iPONT Europe and iPONT Middle East www.ipont.eu Tridelity 3D displays will be massively represented on the biggest Middle East electronics trade show GITEX www.gitex.com under the joint brand name “iPONT 3D STUDIO powered by TRIDELITY Display Solutions”. 

The 57” display will be seen on the NEC booth, Sheikh Maktoum Hall. Furthermore in Hall 2, 2D-10 on the Hungarian booth 9 units 27” size MV2700 displays will be shown as well as our SL2400 Single-Viewer screen interactively running Ceetron´s  GL view Inova© software www.ceetron.com. Last but not least Datacard Group will demonstrate the new 42” 3D display with integrated PC, MV4200PC on its booth in Hall 1, D1-1.

Introduction of the world’s first autostereoscopic 3D Display with an integrated PC

TRIDELITY has introduced the world’s first autostereoscopic 3D Display with a build-in PC at the Digital Signage Expo East in Philadelphia. The 42” display completely simplifies the handling, eliminates any cabling, shelving or storage of the PC and furthermore, reduces the number of vendors to deal with. We are very excited to bring this amazing new display to the market, since it is only integrated solution tailor-made for the Digital Signage industry.

2007-11-30: TRIDELITY wins bwcon: Best Innovation Award 2007

TRIDELITY Display Solutions GmbH proved again its a leading 3D displays manufacturer by winning the "Best Innovation Award 2007" in the category "Products".

The business network bwcon, together with the "Kompetenznetzwerk Mechatronik“, the "Photonics BW" and under the patronage of Minister Prof. Dr. Peter Frankenberg organized on November 29th 2007 a Congress "Innovation process speed up - acquire competition advantage" hosted at the new "Messe Stuttgart". During this congress, bwcon awarded for the second time the important "Best Innovation Award". Around 50 different companies used this congress, in order to present their newest innovations, processes and services. These innovations were evaluated by the participants who awarded TRIDELITY the first prize in the product category due to its auto-stereoscopic 3D solutions with a check of 3000€ sponsored from the Agilent Technologies Deutschland GmbH. The whole TRIDELITY team is glad about receiving this important award which confirms the quality and expertise of the company. The prize represents for the whole team an extra motivation to start the next business year of 2008.

More information to the "Innovation Fair & Congress 2007“ under the following website: "Baden-Württemberg:connected“

2007-07-15: Cooperation with 3D Sales Technologies GmbH

TRIDELITY Display Solutions GmbH and the 3D Sales Technologies GmbH have decided on a close cooperation in the fields of sales and distribution of 3D displays, software solutions and services. 3D Sales Technologies which is located in Darmstadt / Germany is a service provider of interactive 3D IT solutions targeting sales and marketing improvement through virtual reality technologies.

Further information you will find on the website of 3D Sales Technologies GmbH

2007-05-16: CyberOne Hightech-Award

At this year´s statewide contest "CyberOne", TRIDELITY Display Solutions GmbH reached the excellent sixth place among more than 50 new ventures in Baden-Württemberg. The contest is addressed to innovative start-up companies focussed on the high-tech industrial sector. It shows business trends of innovative business concepts and is the most important technology award within the strongest economic region of Germany.
The award ceremony took place in the Apollo theatre in Stuttgart on May, 15th 2007 combined with the 10th anniversary celebration of the technology network "Baden-Württemberg:Connected" (bwcon). The patron of the contest, prime minister Günther H. Oettinger and the director of bwcon, Mr. Klaus-Dieter Laidig honored the laureates together with more than 1200 invited guests of economy, science and politics.

For TRIDELITY this success is yet another acknowledgement of its own corporate concept. Furthermore it gives TRIDELITY even more motivation and the just the right stimulation in order to stregthen its position on the 3D display market.

Further informationen you will find on the websites of CyberOne and bwcon

Here you can download the CyberOne booklet as pdf file. (all in German).